Bluebox Wow flexes on Air Transat
Bluebox Wow to be deployed on Air Transat’s mixed fleet, including A310s, A321ceos, A321neos, and Boeing B737s
Passengers on board Air Transat flights will soon be able to access free in-flight entertainment delivered by Bluebox Wow thanks to an agreement reached between the airline and Bluebox Aviation Systems. The Bluebox Wow portable wireless streaming platform will be deployed on Air Transat’s fleet in an arrangement designed to meet both seasonal demands on the airline’s fleet and the additional temporary aircraft it brings in to meet that demand – ensuring both flexibility and consistency of IFE services. The deployment, which is awaiting final Transport Canada approvals, will see Bluebox Wow in service on a range of both narrow- and wide-body aircraft, including Airbus A310s, A321ceos, A321neos, and Boeing B737s. Initially, the deployment is expected to include 17 aircraft during the summer 2019 season but will expand to 38 aircraft for the winter season.
“Offering a seamless IFE experience across a fleet like ours, with different aircraft types and some only joining our fleet for seasonal deployment, is a challenge,” said Dave Bourdages, Vice President In-Flight Services and Customer Experience, Air Transat. “Introducing Bluebox Wow across all of these aircraft resolves that challenge and will deliver the same high-quality experience to all. Bluebox Wow offers a powerful range of capabilities and we are excited to deploy a system upon which we can further develop our in-cabin experience.”
“One of the key benefits of Bluebox Wow is its flexibility – and we are proving that with this agreement with Air Transat,” said Kevin Clark, CEO, Bluebox. “Whether deploying on single- or twin-aisle aircraft, the powerful streaming and networking capabilities of Bluebox Wow ensure a consistent IFE experience across a variety of aircraft types. Along with the ability to move the boxes between different aircraft in a mixed fleet, Bluebox Wow offers an extremely flexible solution for operators such as Air Transat with a fleet profile that varies greatly as it responds to seasonal market demand.”
Bluebox Wow provides wireless content streamed to passenger devices in any aircraft cabin, including a wide range of film, TV, audio, games and other digital content. With a remarkably low cost of ownership, Bluebox Wow is a discrete, portable, lunchbox-sized unit stowed securely in overhead bins.
About Air Transat (www.airtransat.com)
Air Transat is Canada’s number one holiday airline. It flies to some 60 destinations in more than 25 countries in the Americas and Europe, offers domestic and feeder flights within Canada, and carries some 5 million passengers every year. Based in Montreal, the company employs 3,000 people. Air Transat is a business unit of Transat A.T. Inc., a leading integrated international tourism company specializing in holiday travel and offering vacation packages, hotel stays and air travel. Transat was awarded Travelife certification in 2018 in recognition of its commitment to sustainable development.
Recent distinctions and awards (2017-2018)
• Named World’s Best Leisure Airline at the Skytrax World Airline Awards
• Voted Best Leisure/Charter Airline at the Agents’ Choice Awards presented by Baxter Travel Media
• Voted Best Airline at the Trophées Uni-Vers awards organized by the Association des Agents de Voyages du Québec
Airbus, A310, A321ceo, and A321neo are trademarks of Airbus
Boeing and B737-800 are trademarks of the Boeing Management Company