The Press Box

Airlines are planning digital passenger experiences while almost everything around them is changing. Connectivity is advancing. Fleets are mixed. Aircraft deliveries move. Infrastructure evolves at different speeds. And passenger expectations certainly aren't waiting. So why build a digital strategy around a fixed technology environment?

Bluebox Aviation and SkyFive are partnering to help airlines get more from Air-to-Ground (A2G) inflight connectivity by turning bandwidth into better passenger experiences and stronger ancillary revenue opportunities.

The inflight connectivity conversation has focused on getting passengers online: coverage, speed, reliability and bandwidth. The question for airlines is increasingly not simply “Are we connected?”, but “What can we do with that connection?” 

For years, the airline industry has talked about inflight entertainment, connectivity, retail, loyalty and passenger services as separate categories. Passengers don't. 

The 2026 Aircraft Interiors Expo, alongside WTCE, and the Passenger Experience Conference, made one thing clear: the industry is no longer talking in hypotheticals. Airlines are moving. 

Bluebox Aviation Systems today announces a new partnership with Tigerair Taiwan to introduce a wireless inflight entertainment experience across the airline’s 17 Airbus A320 aircraft.

Bluebox Aviation Systems has announced the appointment of Kevin Birchmore to its Board of Directors as Chief Commercial Officer, alongside the promotion of Dougie Brown to lead Account Management and Partnerships. 

Hong Kong Airlines has introduced a new in-flight entertainment (IFE) experience for its passengers through the launch of the Blueview digital platform, deployed on Bluebox’s wireless IFE solution implemented onboard selected A330 and A320 aircraft.

IndiGo and Bluebox Aviation Systems today announce their partnership to offer a next-generation digital inflight experience to IndiGo customers. Powered by Blueview, Bluebox’s modular digital services platform, the system will be integrated as a line-fit solution on Airbus’ Open Software Platform (OSP) on IndiGo’s upcoming A321XLR fleet.

In an era where consumers expect hyper-personalised digital experiences from the moment they book a trip to the time they return home, airlines are increasingly challenged to extend that same standard of engagement into the cabin. Enter personalised inflight entertainment—a rising force in aviation tech that has the potential to transform not just the passenger experience but also the airline's bottom line.

Bluebox has announced the launch of Blueview Cloud, its latest innovation designed to transform how airlines deliver digital services onboard. Fully optimised for today’s always-on, high-bandwidth connectivity solutions , Blueview Cloud hosts the full Blueview software suite on the ground – removing the need for onboard hardware while enabling airlines to boost ancillary revenue and enhance passenger satisfaction.

As airlines and aircraft manufacturers increasingly seek more flexible ways to deliver connectivity onboard, there’s growing appetite to understand the technology and infrastructure that actually makes it work. At the heart of that conversation is Blueview—Bluebox Aviation’s modular digital platform designed to transform the inflight experience.