Good things
come in threees.

While your passengers fly from A to B, Blueview takes them on another journey. A digital journey that helps you Earn while you Entertain and Engage them. These are Bluebox’s three Es that generate value for you.

Bluebox is an award-winning software company based in Scotland, with customers and partners from the Arctic Circle to the Australian outback.

We help airlines create and deliver cutting-edge digital passenger experiences that offer them what we call our three Es – the ability to earn, entertain and engage. Innovative thinking is at the heart of what we do, pushing boundaries wherever we can.


At Bluebox we ensure opportunities to earn are built into engaging and entertaining your passengers.

  • Food & beverage and retail product sales
  • Paid access to traditional IFE content
  • Destination activity bookings
  • Advertising & sponsorship
  • PCI-compliant touch-free offline payments
  • Pre-paid, booking path, or onboard payments
For one low-cost carrier, Blueview achieved a

in in-flight retail sales.


When a passenger’s time on a flight is spent well, they’re more likely to spend more.

  • The latest Hollywood blockbusters
  • Regional content
  • TV box sets and other short-form video content
  • Audio and reading content
  • Games
  • Moving map
  • Destination experiences
  • Enhanced retail experience.
For one regional airline customer, Blueview
achieved an

in NPS for satisfaction in the digital onboard experience.


Blueview makes building relationships with your passengers easy and seamless.

  • Easy, browser-based access (no app required)
  • Service-rich airline-branded platform
  • Interactive, gamified content
  • Microsites for airline and sponsored content
  • Surveys for feedback
  • Loyalty programme registration
Blueview has earned an overall guest satisfaction rating of
out of 5

for user experience, ease of use and quality.