Bluebox Wow to Fly Indian Skies with Vistara
Vistara invests in enhancing overall travel experience with ‘Vistara World’ – a complimentary wireless streaming of in-flight entertainment
This August, pending final regulatory approvals, Bluebox will bring wireless IFE to the skies of India across Vistara’s current fleet of 21 Airbus A320 aircraft, with more A320 aircraft on the way.
As part of a new fare families announcement yesterday, Vistara announced the introduction of ‘Vistara World’, its free in-flight entertainment system with more than 70 hours of video and audio content streamed wirelessly onto personal handheld devices and laptops. Today, Bluebox is thrilled to confirm that Bluebox Wow has been selected as the technology solution to deliver ‘Vistara World’ to passengers on board Vistara flights.
‘Vistara World’ is expected to be rolled out fleet-wide in August 2018, subject to regulatory approvals. It will offer a content-rich multimedia library that includes music in genres like Pop, Jazz, Blues, Rock, Electronica, English Retro and Indian, Bollywood and Hollywood movies of various categories such as Drama, Romance, Comedy, Thriller, Action, Adventure, etc., Indian and International short programs as well as a variety of reading material including Vistara’s in-flight magazine.
Mr. Sanjiv Kapoor, Chief Strategy & Commercial Officer, Vistara, elaborated, “With the introduction of wireless streaming of in-flight entertainment content, we will deliver on a product that our customers said they desired, enhancing overall customer satisfaction and experience with an efficient and cost-effective IFE solution.”
“We’re eagerly awaiting the final approvals required so that we can deliver wireless IFE to the Indian skies aboard Vistara,” said David Brown, Business Development Director, Bluebox. “Bluebox Wow is a powerful and convenient solution that suits Vistara’s current needs, and flexible enough to support the airline’s future growth as well, ensuring ‘Vistara World’ keeps passengers engaged on Vistara’s expanding route network.”
Bluebox’s portable wireless streaming platform provides content streamed to passenger devices in any aircraft cabin, providing the capability of storing up to 1.6 Terabytes of film, TV, audio, games and other digital content. With a remarkably low cost of ownership, it is a discrete, portable, lunchbox-sized unit. Stowed securely in overhead bins, each box’s single, swappable rechargeable battery delivers up to 15 hours of simultaneously streamed video content.
About Vistara (TATA SIA Airlines Limited): TATA SIA Airlines Limited, known by the brand name Vistara, is a joint venture between Tata Sons Limited and Singapore Airlines Limited (SIA) with Tata Sons holding the majority stake of 51% in the company and SIA holding the remaining 49%. Vistara brings together Tata’s and SIA’s legendary hospitality and renowned service excellence to launch the finest full-service carrier in India aimed at creating memorable and personalized flying experiences for its customers. Vistara commenced its commercial operations on January 9, 2015 with an aim to set new standards in the aviation industry in India.
Airbus and A320 are trademarks of Airbus