BLUEBOX AVIATION SYSTEMS JOINS  VIASAT’S CONNECTED PARTNER PLATFORM 

Bluebox Aviation Systems announces its partnership with global satellite communications provider Viasat Inc., becoming a member of its innovative Connected Partner Platform.

Bluebox Aviation Systems today announces its partnership with global satellite communications provider Viasat Inc., becoming a member of its innovative Connected Partner Platform. Under this agreement, the Blueview Retail solution will be available to airlines using Viasat’s in-flight connectivity-powered suite of digital products.

Bluebox’s Blueview Retail is a state-of-the-art digital solution enabling airlines to significantly increase onboard retail revenue per seat by providing seamless order-to-seat capability directly through passenger devices. Airline deployments have demonstrated a 10% to 20% increase in retail revenue when order-to-seat is available. Notably, 70% of total onboard transactions typically occur through the system, highlighting passenger preference for the convenience of ordering from their own devices throughout the entire flight journey, rather than waiting for the trolley service.

Integrated with Viasat’s robust in-flight connectivity infrastructure, Blueview Retail can function as a stand-alone system or integrate seamlessly within existing airline retail ecosystems. It supports various onboard offerings, including food and beverage (F&B) and duty-free products, enhancing passenger engagement and driving ancillary revenue. Additional features include airline-branded experiences, personalized retail promotions, and Viasat-powered advertising placements integrated within the retail interface.

“We’re thrilled to partner with Viasat through their Connected Partner Platform,” said Kevin Clark, CEO of Bluebox Aviation Systems. “This collaboration opens exciting new opportunities for Bluebox to deliver powerful onboard retail experiences to airlines worldwide, proven ways to enhance passenger engagement and help to significantly drive onboard monetisation.”

Viasat’s Connected Partner Platform hosts a selection of industry-leading applications designed to enrich the passenger experience through onboard retail, destination bookings, entertainment, and more.

About Bluebox Aviation Systems Ltd.

Bluebox Aviation Systems designs and delivers digital passenger experiences for airlines worldwide. Its award-winning Blueview platform offers airlines engaging inflight entertainment, onboard retail, advertising, and payment processing solutions. Headquartered in Dunfermline, Scotland, Bluebox supports airlines globally through dedicated service teams in Europe, the US, Australia, and Singapore.

For more information, visit: www.blueboxaviation.com

For press inquiries, please contact:

Bluebox Aviation Systems:
Shaz Muradova, Marketing, marketing@blueboxaviation.com
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