The Press Box

Retail inMotion Joins Forces with Bluebox to Help Airlines Establish Innovative Sales Channels in the Post-COVID-19 World

June 22nd Dublin, Ireland & Dunfermline, United Kingdom.

Retail inMotion, the world’s leading provider of retail, logistics, and crew management solutions, is proud to announce its latest partnership in support of In-flight Entertainment Systems (IFE) integration. Retail inMotion is partnering with Bluebox Aviation Systems, an expert in IFE systems, to offer an enhanced touch-free retail proposition for airlines worldwide.

Through this partnership, airlines will benefit from a deeply integrated, end-to-end solution in establishing new and innovative sales channels in the post-COVID-19 world.

“Airlines today face an increasingly challenging and evolving environment in meeting the levels of service passengers have come to expect over the last number of years,” said John Vaughan, Head of Product Management at Retail inMotion. “By combining the expertise of Retail inMotion and Bluebox, we can help airlines address these challenges both now and in the future while increasing ancillary revenues.”

“Airlines wish to get back to delivering in-flight experiences that delight passengers without compromising the safety protocols that are being implemented to protect both passengers and cabin crew,” states David Brown, Director of Business Development at Bluebox. “In partnership with Retail inMotion we’re offering a touch-less shopping experience for food, beverages and other goods on our battery or aircraft-powered wireless IFE platform, Bluebox Wow. Virtualizing the trolley and facilitating touch-less payments, we’re enabling passengers and crew to maintain as much social distance as possible, while keeping open an important revenue stream for the airline.”

“Bluebox Wow already supports the hygienic provision of seatback information such as in-flight magazines and safety cards. However, the current environment expedited the need to deliver a touch-less payment option that integrated smoothly with the inventory management systems on board,” added Brown. “Working with Retail inMotion, we’re now able to bring that virtual trolley experience to market.”

About Retail inMotion

Retail inMotion is an onboard retail expert for the travel industry. Its culture of collaboration and innovation continues to help it steadily strengthen its position in the global onboard-retail industry. Retail inMotion offers proprietary products, solutions and services in onboard-retail IT technology, crew training, product distribution, inflight entertainment and fully outsourced onboard-retail services.

Retail inMotion is a wholly owned subsidiary of the LSG Group, the world’s leading provider of end-to-end onboard products and services. In 2019, the companies belonging to the LSG Group achieved consolidated revenues of EUR 3.4 billion.

About Bluebox Aviation Systems Ltd.

Bluebox Aviation Systems Ltd. specialises in software solutions for the aviation industry. The Bluebox in-flight entertainment (IFE) portfolio provides airlines the latest technology to enhance the passenger experience with cost-effective and revenue-generating alternatives to seatback IFE systems.

Bluebox wireless IFE software is available on a range of hardware platforms to provide services on passengers‘ own devices, including on-board retail and IFE content (movies, TV, audio, games and other digital content), in any aircraft cabin. As part of any wireless IFE deployment, Bluebox also provides user interface development, content integration, and ongoing system support.

Headquartered in Dunfermline, Scotland, Bluebox Aviation Systems serves over 40 airlines and aircraft operators across the globe, and has a global support network in Europe, the US, Australia and Singapore.