El Al to Deploy Bluebox Wow Wireless IFE as Service Enhancement on Boeing 737 Fleet

Bluebox Wow wireless IFE to be deployed on 26 El Al aircraft to deliver in-flight entertainment while the airline completes its connectivity roll out

El Al, Israel’s flag-carrying full-service carrier, has selected Bluebox Aviation Systems to provide wireless in-flight entertainment across 26 of its Boeing 737 aircraft.

“El Al is returning its fleet to the air with an invigorated commitment to our digital capabilities to ensure the most positive passenger experience on board,” said Tal Kalderon, Head of Inflight Entertainment and Connectivity, El Al. “Before the pandemic we committed to an innovation path towards connectivity, and though still on that path, we’ve realised that with Bluebox’s wireless IFE, we don’t need to wait to deliver the digital service we aspire to for our passengers – we can do that now.”

El Al will be deploying Bluebox’s digital services platform on the battery-operated Bluebox Wow wireless streaming system. The solution will offer El Al passengers a selection of movies, TV programmes, games, and a moving map, all streamed to their own devices. In addition to the Bluebox Wow wireless IFE deployment, El Al will be renewing its deployment of Bluebox enabled iPads, pre-loaded with early window IFE content, and enhanced to enable access to content available on the Bluebox Wow wireless system.

“As long-standing customers of Bluebox, we’re pleased that Tal and his team have decided to take advantage of the cost and expediency benefits of deploying Bluebox Wow portable wireless IFE as a supplementary phase in their path to connectivity,” said Bluebox CEO, Kevin Clark. “The pandemic expedited a behavioural and expectation shift among passengers – they will expect a level of digital service on board, and yet the practical constraints of engineering certain types of technology on board aircraft can mean a gap between that expectation and delivery.”

Bluebox’s software platform provides digital services and content such as film, TV, audio, and games, streamed to passenger devices in any aircraft cabin. It is being deployed for El Al on the Bluebox Wow portable wireless streaming hardware platform. With a remarkably low cost of ownership, Bluebox Wow is a discrete, lunchbox-sized unit, typically stowed securely in overhead bins, which creates the captive Wi-Fi network on board required to deliver digital services directly to passenger phones, tablets, and laptops.

About El Al (www.elal.com)
El Al Israel Airlines Ltd. trading as El AL is the flag carrier of Israel. The airline has grown to serve over 50 destinations, operating scheduled, chartered, and ad hoc passenger and cargo flights from Tel Aviv, Israel to Europe, the Americas, Africa, Australia, and the Far East from its home base Ben Gurion Airport.

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