Bluebox’s Kevin Clark to join CAPA LCCs in North Asia Summit in Seoul
Bluebox’s CEO Kevin Clark to join ancillary revenues panel at CAPA LCCs in North Asia Summit 2018 (11-12 June)
Despite lacking the seat penetration rate of peers in other markets, with about 11% of seats within North Asia operated by LCCs compared with 56% in Southeast Asia and 40% in Western Europe, LCCs are beginning to flourish in this region. The LCC model may now be well understood here, but the operating environment is increasingly complex, competitive and interconnected. Long haul low cost, full service airlines adding LCC subsidiaries, and many other developments are high on the agenda.
LCCs are constantly looking at finessing their retailing and merchandising strategies – whether it’s during the booking phase, pre flight or on board, with relevant, timely offers that are easily accessible (preferably via mobile) and easy to pay for. This is especially important in today’s digitalised environment, where on board connectivity is virtually a must have and almost as critical for the traveller as getting to the destination.
How can airlines make full use of their connected and captive audience – and generate healthy ancillary revenues in the process?
Kevin will be joining a panel which will address this and other questions such as:
- How will the ancillary strategies of the region’s LCC continue to evolve?
- How is technology enabling the growth of the airline as retailer?
- Beyond a la carte pricing, baggage and meals, what are some more creative ways of achieving ancillary revenue?
- Have North Asian LCCs in this region adapted their ancillary revenue models to reflect cultural expectations? On the flipside, what are they doing to attract international inbound passengers?
The CAPA LCCs in North Asia Summit 2018
The LCCs in North Asia Summit held by CAPA – Centre for Aviation returns to Seoul – one of the more advanced North Asian LCC markets – in 2018 to discuss the key challenges and strategic issues facing LCC operators in North Asia as they seek further opportunities for growth. The Summit is being held at the Grand Hilton Seoul.