The Press Box
Bluebox’s Kevin Birchmore at CAPA’s Latin America Aviation Summit
31 August – 1 September in Querétaro, México
At CAPA’s upcoming Latin America Aviation Summit, Bluebox’s VP Global Sales, Kevin Birchmore, will be participating in a panel: Improving traveller behaviour through retailing, distribution and digital transformation. The session is on Thursday 31 August at 3:55 PM – 4:40 PM GMT -6 (10:55 PM – 11:40 PM UK time).
As CAPA describes the session:
COVID-19 produced an immense impetus for changes in aviation distribution and retailing. On the customer side, buying patterns and expectations about selling, booking and personalization all shifted. On the airline side, the pandemic saw many airlines re-evaluate their distribution, retailing and technology approaches. For the intermediaries and other third parties, an opportunity was created to adopt new approaches and technologies and negotiate new partnerships.
The panel will explore the following questions:
- How is the distribution landscape shifting as airlines, their customers and suppliers map out new relationships?
- As passengers continue to seek more personalised and flexible content, what digital strategies are being embraced to meet this demand shift?
Joining Kevin on the panel are:
Carlos Mesa, Senior VP Customer Experience, Arajet
Perry Davis, Regional Distribution Manager, Americas, Lufthansa Group Airlines
Rob Brown, Managing Director of B2B Services, Strategy & Sales Ops, Southwest Airlines
Juan Pablo Lafosse, CEO & Co-Founder, TravelX
The panel will be moderated by Alicia Lines, Regional Director FSDS Americas, IATA
Click CAPA’s logo below to visit the event’s website and to register:
