The Press Box

In an era where consumers expect hyper-personalised digital experiences from the moment they book a trip to the time they return home, airlines are increasingly challenged to extend that same standard of engagement into the cabin. Enter personalised inflight entertainment—a rising force in aviation tech that has the potential to transform not just the passenger experience but also the airline's bottom line.

Bluebox has announced the launch of Blueview Cloud, its latest innovation designed to transform how airlines deliver digital services onboard. Fully optimised for today’s always-on, high-bandwidth connectivity solutions , Blueview Cloud hosts the full Blueview software suite on the ground – removing the need for onboard hardware while enabling airlines to boost ancillary revenue and enhance passenger satisfaction.

As airlines and aircraft manufacturers increasingly seek more flexible ways to deliver connectivity onboard, there’s growing appetite to understand the technology and infrastructure that actually makes it work. At the heart of that conversation is Blueview—Bluebox Aviation’s modular digital platform designed to transform the inflight experience.

In today's competitive aviation landscape, airlines are continually seeking innovative avenues to enhance revenue streams. One such opportunity lies in in-flight retail, a sector poised for significant growth. By empowering passengers to engage in shopping experiences via their personal devices, airlines can unlock new profitability channels while simultaneously elevating the passenger experience.

For the first time in its history, Vietjet Thailand is set to enhance the passenger journey with the upcoming launch of its IFE service. Powered by the Blueview digital services platform and delivered via the award-winning Bluebox Wow system, this new service will soon be available across Vietjet Thailand’s fleet of 18 Airbus narrowbody aircraft, with plans to expand to the incoming Boeing 737 MAX aircraft.

At this year’s AIX CabinSpace Live, our CEO Kevin Clark joined a panel of industry experts to discuss one of the most pivotal themes shaping in-flight entertainment (IFE) today: content personalisation and its growing role in driving passenger satisfaction, brand loyalty, and revenue potential.

In the world of aviation technology—where innovation can feel like a constant race toward “what’s next”—there’s one factor that never goes out of style: service. At Bluebox Aviation, long-term customer support isn’t an afterthought; it’s foundational. It’s the invisible thread connecting every hardware deployment, every software update, and every partnership the company builds.

Last month’s APEX TECH 2025 in Los Angeles offered more than just updates on inflight entertainment and connectivity—it delivered a candid look at how airlines and vendors are preparing (or bracing) for a rapidly changing future in passenger experience and digital strategy. 

As the aviation industry takes bold steps toward sustainability, the challenge lies not just in reducing emissions but also in giving back to the planet. At Bluebox Aviation, innovation isn't just about delivering cutting-edge digital cabin solutions enabling in-flight entertainment (IFE) and increasing onboard revenue per seat, it is tackling this challenge head-on by partnering with The Great Reserve—an initiative to plant 100,000 giant sequoia trees across the UK. This partnership is part of Bluebox’s commitment to combining technological innovation with environmental responsibility. 

The Aircraft Interiors Expo (AIX) 2025 in Hamburg once again brought together aviation leaders, innovators, and influencers to discuss the future of the industry.

We are thrilled to congratulate our valued partners Air India and Air Astana on their remarkable achievements at the 2025 PAX Readership Awards.

Bluebox Aviation announces Caribbean Airlines’ expanded deployment of the Blueview wireless IFE solution, providing passengers with seamless access to a comprehensive suite of content, including Movies, TV programmes, Music, Games, and the passenger-favourite, Moving Map.