Blueview Cloud. One platform. Every passenger touchpoint.
Blueview Cloud transforms aircraft connectivity into a fully connected passenger experience platform. Deliver entertainment, retail and passenger services directly from the ground, without onboard servers, while increasing revenue, improving satisfaction and unlocking the full value of your connectivity investment.
Says who!
With the help of Bluebox, we’re building on our acclaimed inflight service by incorporating the latest in popular consumer tech products to enhance our in-flight entertainment options
Hawaiian Airlines
A unified digital ecosystem for the connected cabin. No new hardware required.
Blueview Cloud connects every passenger touchpoint through a single airline-branded platform, transforming connectivity into entertainment, retail, engagement and operational value.
It runs through your existing connectivity infrastructure, including Starlink, Viasat and emerging LEO networks, without requiring additional onboard servers.
For airlines not ready today, the Bluebox Transition Deployment Model allows you to launch now on portable or embedded infrastructure and move to the cloud later, without penalties.
Turn passenger engagement into measurable revenue:
- Order-to-seat retail
- Duty free sales
- Destination bookings
- Advertising & sponsorship
- Premium content bundles
- Live payments
- Digital wallet integration
Deliver premium entertainment, streamed directly through connectivity:
- DRM-approved films & TV
- Audio & digital press
- Games
- Moving map
- Live sports integration
- Regional content
Create a smarter passenger journey:
- Loyalty integration
- Personalised offers
- Flight updates
- Baggage tracking
- Disruption management
- Future bookings
- Destination services
Passengers connect through your aircraft connectivity into a fully branded digital portal where they can stream entertainment, shop onboard, book services and access travel information, all through one seamless experience.
For airlines, Blueview Cloud replaces fragmented systems with a single platform for entertainment, retail, payments and passenger services. The result is faster deployment, real-time updates, deeper integrations and a more scalable connected ecosystem.
Because the future of the connected cabin isn’t more platforms, it’s one platform that brings everything together.
Blueview Cloud enables airlines to monetise passenger engagement through a flexible payment infrastructure built for the connected cabin.
Passengers can purchase how and when they want, before departure, during booking, or onboard, using familiar payment methods that reduce friction and improve conversion. As connectivity becomes faster and more reliable, airlines can move beyond delayed transaction models and offer real-time payment experiences that feel as seamless as e-commerce on the ground.
For airlines, this creates a far more agile retail environment, one that integrates directly with existing operational systems and allows onboard commerce to scale without adding complexity.
Capabilities include:
- Real-time payment authorisation
- Offline payment functionality
- Pre-paid booking path integration
- Apple Pay, Google Pay and digital wallet support
- POS integration
- PIMS integration
- Stock control integration
- Duty-free support
- Dynamic pricing and promotions
- Advertising and sponsorship monetisation
- Loyalty integration
- Passenger purchase analytics
Airline fleets, connectivity strategies and passenger expectations don’t stand still, and neither should your digital platform.
The Bluebox Transition Deployment Model gives airlines the flexibility to launch inflight entertainment and retail today, and evolve seamlessly as connectivity becomes available. Start with portable or embedded solutions and transition to Blueview Cloud when the time is right, without disruption, rework or commercial penalties.
This approach ensures airlines can begin driving passenger engagement and ancillary revenue immediately, while staying fully aligned with future connectivity investments. As highlighted in Bluebox’s Cloud strategy, airlines can deploy quickly and upgrade later as infrastructure evolves, without delaying value creation.
- Launch digital services in weeks, not years
- Transition to cloud when connectivity is ready
- No lock-in to hardware or fixed deployment paths
- Protect investment while accelerating innovation
Because the future of the connected cabin isn’t about choosing the right platform today, it’s about choosing one that can adapt to whatever comes next.