Your fleet will change. Your digital strategy shouldn’t start over.

Airlines are planning digital passenger experiences while almost everything around them is changing. Connectivity is advancing. Fleets are mixed. Aircraft deliveries move. Infrastructure evolves at different speeds. And passenger expectations certainly aren’t waiting. So why build a digital strategy around a fixed technology environment?

Blueview Cloud is built for what comes next – without expecting every airline or aircraft to get there the same way.

Start with the experience, not the infrastructure

The conversation around IFEC has traditionally been shaped by what sits on the aircraft.

We believe the more important question is what airlines want to deliver through it.

Entertainment. Retail. Order-to-seat. Personalised recommendations. Advertising. Journey information. Destination services. Real-time updates.

Blueview Cloud brings these digital passenger services together through one cloud-based platform, allowing airlines to create experiences that are more connected, contextual and responsive.

As high-speed connectivity expands, that opens up a fundamentally different way of thinking about onboard digital services.

Instead of asking “What can this aircraft system support?”, airlines can increasingly ask:

“What experience do we want to create?”

The cloud changes what’s possible

Moving digital services to the cloud isn’t simply an architectural change.

It changes how quickly and intelligently the passenger experience can evolve.

Content and services can stay more current. Retail can respond to live availability. Payments can happen in real time. Advertising and recommendations can become more relevant. Journey information can respond as circumstances change.

And those capabilities can increasingly work together rather than operating as isolated onboard functions.

That’s the bigger Blueview Cloud proposition.

Not more singular features. A more connected digital passenger experience.

One that can respond to the passenger, the journey and the moment.

Don’t wait for the perfect fleet

Of course, airlines don’t move to a fully connected environment overnight.

A single fleet can contain aircraft with very different connectivity and infrastructure. Airline programmes roll out over years. Strategies change.

That shouldn’t mean putting digital progress on hold.

Bluebox’s approach allows airlines to start building towards a cloud-led passenger experience while accommodating the operational reality they have today.

The Bluebox Transition Deployment Model (image below) supports that progression, giving airlines flexibility in how Blueview services are delivered as their fleet and connectivity capabilities evolve.

The destination is increasingly cloud-enabled. The route there doesn’t need to be identical for every aircraft.

Build for change

The next generation of onboard digital services will be defined less by individual systems and more by how intelligently services, information and commerce come together.

That’s where Blueview Cloud is heading.

A software-led platform that can make better use of connectivity, bring more of the passenger journey into one digital experience and give airlines greater freedom to introduce new services as their needs evolve.

For airlines, that means a platform designed not just around what their aircraft can do today, but around what they want their passenger experience to become tomorrow.

Because the future of onboard digital services isn’t another system to install. It’s an experience that can keep evolving.

Find out more about Blueview Cloud or how we can help you achieve your inflight experience vision and passenger journey plans by getting in touch with us for a chat.

Stay tuned for more insights from the Bluebox Aviation newsroom and LinkedIn.

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