In the News: “Talking Retail with Bluebox, PLAY Airlines and MOST” – Onboard Hospitality

Onboard Hospitality hosted a discussion with Bluebox, PLAY and MOST about the benefits and complexities involved in deploying an end-to-end digital retail experience

As part of Onboard Hospitality’s ‘coffee break’ video series, Editor Stuart Forster hosted a roundtable discussion with PLAY Airlines‘ CCO Sonja Arnórsdóttir, Bluebox’s CEO Kevin Clark, and MOST‘s CCO, James Kelly, about the deployment of an end-to-end retail solution onboard PLAY Airlines.

The solution for PLAY involves the integration of Bluebox’s Blueview digital onboard retail solution for the passenger-facing digital retail interface, delivered to their personal devices from a wireless network provided by the Bluebox Wow wireless network system, with the airline’s retailing and payment platforms, provided by their retailing partner MOST.

Essentially a case study for deploying a digital retail platform, the conversation highlighted some of the complexities – but also the rewards – of fitting the right technologies together, and explored the evolving landscape of onboard retail and the transformation of passenger experiences.

The importance of collaboration featured strongly as a thread throughout the discussion, with Sonja, James and Kevin chatting amicably about the experience of working together to ensure the best solution possible for PLAY and its passengers.

Enjoy the interview on Onboard Hospitality’s YouTube channel here: