The acronym aside, IFE isn’t in-flight entertainment any longer – today, it’s so much more
Embedded IFE used to be all about the movies, wasn’t it? Wireless IFE – connecting directly to your passengers on their own devices – offers so much more. Bluebox’s W-IFE platforms are delivering engaging digital services to passengers around the world – and airlines are benefitting from their passenger engagement and revenue generating potential.
What do you need to consider?
The flexibility of Bluebox W-IFE includes the range of services that can be integrated into the platform, the customisation of your branded user experience, and business models to support your commercial goals – these areas are where your digital strategy comes to the fore and where your focus should be.
Want to expand your food & beverage sales and enable ordering from seats? Need to optimise content licencing costs for aircraft flying both short- and long-haul services and offset the costs by offering premium/paid access? Want to earn additional ancillary revenue and excite your passengers about their arrival by promoting the sale of destination experiences? Do you have retail brand partners willing to advertise or sponsor content? All of these are options, and with our ongoing digital development, the options are only going to expand.
With Bluebox’s digital W-IFE platform and a team ready to work to your requirements, it’s as simple as saying: it’s up to you.
Also up to you is how this platform is deployed – your fleet size, aircraft types and route network are important considerations, but none of these should limit or constrain the passenger experience. Not all W-IFE hardware systems are created equal, but some are more equal than others – flexibility is key.
The portability of Bluebox’s W-IFE software provides an opportunity to provide uniformity in the services and features available to passengers across a range of hardware platforms – especially across mixed fleets or across both new and old aircraft for which different hardware options might make sense. Bluebox can help determine what the best hardware solution is for your fleet.
Depending on your requirements, options include: our award-winning battery-operated Bluebox Wow, offering the ultimate in portability across your fleet; our aircraft-powered version of Bluebox Wow which eliminates the battery logistics complexities that can build at scale; and linefit – from OEMs such as Airbus which, with Airbus OSP, is making the W-IFE deployment decision easier as your aircraft can come delivered with W-IFE hardware in place – just work with Bluebox on the configuration of the digital platform, and leave the hardware to Airbus.
From small regional airlines like Air Inuit, operating a mix of jet and turboprop aircraft with flexible passenger/cargo configurations, and Air Transat operating both single- and twin-aisle aircraft on a varied seasonal schedule, to Royal Jordanian, operating a mix of long- and short-haul routes with the same aircraft, and airlines such as QantasLink with larger mixed fleets. Bluebox W-IFE has been deployed across the widest range of hardware platforms and aircraft types.
Bluebox is delivering engaging digital services to passengers around the world – speak to us about what you’d like your digital experience on board to deliver for your passengers and your airline’s bottom line, and we’ll work with you to deliver it across your fleet.
Still considering whether offering a digital passenger experience is right for your airline?
Watch this to learn more about the ‘Power of Portable’
As part of Onboard Hospitality‘s ‘coffee break’ video series earlier this year, Deputy Editor April Waterston spoke with Bluebox CEO Kevin Clark about how W-IFE is helping airlines tap into the power of engaging with passengers via their own devices – as April calls it, ‘The Power of Portable’.
Introducing the concept of ‘BYOD’ – bring your own device – as a ‘topic of the moment’ – April speaks with Kevin about why airlines should invest in W-IFE. Kevin discusses the cost and flexibility advantages of W-IFE and offering passengers much more flexibility and choice of how to access services in an increasingly digital in-flight experience.